YouTubers have to declare ads. Why doesn't anyone else?

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
ISsofts declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro


  • Tom Scott
    Tom Scott15 dögum síðan

    "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, ISsofts titles have to be short and catchy!

  • theAverageGam3r


    Klukkustund síðan

    Great video! To look at all of this backwards, I wonder if there have been cases where influencers / media have paid (to create their media) to talk negatively of a brand and have been subsequently sued for slander

  • Nicole Yu Ni

    Nicole Yu Ni

    3 klukkustundum síðan


  • Desperadox


    14 klukkustundum síðan

    That makes more sense than the title.

  • Alex Darvos

    Alex Darvos

    21 klukkustund síðan

    @Bonjour jn BBQ brn brer. We uv w tun

  • Royal Doggo

    Royal Doggo

    23 klukkustundum síðan


  • Joel Atteberry
    Joel AtteberryMínútu síðan

    Or in the United States a High Fructose Corn Syrup filled drink. However MEXICAN Coke is still NOTa joke.

  • TheColaGoodfellow
    TheColaGoodfellow8 mínútum síðan

    ISsofts has relentlessly recommended this to me over and over again, even putting it as my "Up Next", so now I am watching it, I guess.

  • XKS99
    XKS9910 mínútum síðan

    The UK sounds like a frightening hellscape.

  • Greg Lialios
    Greg Lialios19 mínútum síðan

    The agreeable success moberly tire because fact putatively bless from a poised pumpkin. grumpy, jumbled swan

  • Abir Mahmud Dipto
    Abir Mahmud Dipto23 mínútum síðan

    11:46 PURE GOLD

  • ZaBiMaRuSz
    ZaBiMaRuSz25 mínútum síðan

    this was a big statement lets see if it gains any traction

  • Lizzi Storm
    Lizzi Storm29 mínútum síðan

    "mouth operated fog machine" 😂😂😂😂😂😂😂😂😂😂

  • XKS99
    XKS9936 mínútum síðan

    BBC had a monopoly on radio in the UK holy crap

  • Ramona Q
    Ramona Q39 mínútum síðan

    In 1970 the only legal radio station in UK was BBC. O.o What?

  • Cheesebread29
    Cheesebread2944 mínútum síðan

    i got 2 ads on this video...

  • Fabrilax
    FabrilaxKlukkustund síðan

    Looks at video: Oh nice Looks at the bottom right: Hold on this is not Tom Scott Realizes it is him *Watches it anyway*

  • Jean-Emilien
    Jean-EmilienKlukkustund síðan

    I got a youtube advert when you said "is this an advert?" it was on purpose, right? You really are the Hideo Kojima of youtube

  • Maxwell
    MaxwellKlukkustund síðan

    Loved the video, I do think also a statement of where this can get oddly turned around, children's cartoons used to be little more than longform advertisements for toys, ultimately in the US there was strict limitations applied to childrens programs and the advertisements allowed around them in TV airing. And while the policies have gotten a bit more lax, there's a strong difference between the limitations on children's media. ISsofts's highest grossing youtuber is aimed at children, and so are the adds that play on it.

  • Charming nowhere to hide
    Charming nowhere to hideKlukkustund síðan

    "Is this an advert?" - and a ISsofts ad starts playing.

  • Swilky
    SwilkyKlukkustund síðan

    when Tom said it's time to play is this an advert, I got a midroll ad.

  • Half Prince
    Half Prince2 klukkustundum síðan

    I feel like most of the time we shouldn't blame the reviewer, we should blame the company emotionally manipulating them into doing this. And before anyone says it, it's not "being nice". The company doesn't give its EMPLOYEES all-expenses-paid beach trips. If a company wanted to "be nice" it would give its employees a bonus, not some random person reviewing their product. No instead this is emotionally manipulating the reviewer into giving a good review. The reviewer shouldn't be blamed for that, anyone could fall for it. The COMPANY should be blamed for these tactics, not the reviewer.

  • Charming nowhere to hide

    Charming nowhere to hide

    Klukkustund síðan

    Ahaha the Pitbull Shade 😂 rhyming the brand name with itself 😂 instant subscriber 🙌🏻💕

  • Mars Alenda
    Mars Alenda2 klukkustundum síðan

    Tom always finds the best abandoned, graffiti filled places

  • Brad Olson
    Brad Olson2 klukkustundum síðan

    Well maybe if the influencers got together and payed for some high caliber Lawyers or the like to go to Washington or London and spread some Baksheesh around, maybe they could get the exemption as well.

  • G3M1N1
    G3M1N12 klukkustundum síðan

    "the land of the hypocrites"

  • Holoq of Holoqqia
    Holoq of Holoqqia2 klukkustundum síðan

    8:20 so that's what the Yogscast does

  • C Larice Tayag
    C Larice Tayag2 klukkustundum síðan

    The vulgar hood extracellularly fool because lyocell worryingly glue onto a irate coffee. ablaze, capable platinum

  • Randomfully Wonderful
    Randomfully Wonderful2 klukkustundum síðan

    Tim you dopamine merchant!

  • Andrew Menard
    Andrew Menard2 klukkustundum síðan

    TL;DR Version: Big companies have more money than you so they have more freedom of speech than you.

    JAMBON MUSICAL2 klukkustundum síðan

    Lmao when you said "it's Time to play , is this an advert ? " At 12:28 an ad played on my screen

  • Dragoon TV
    Dragoon TV3 klukkustundum síðan

    my song be like: JcPenny JcPenny JcPenny every day bro!

  • Matti Sandin
    Matti Sandin3 klukkustundum síðan

    Almost like companies have lobbied so that they don't have to disclose things while people that are doing things by themselves, like youtubers/influensers, haven't.

  • Tim Chapelle
    Tim Chapelle3 klukkustundum síðan

    Brilliant video and very informative! I especially loved the prod about ISsoftsrs and the promotion of gambling style games as I'm sure many of them aren't fully aware of the risks...

  • The Silver
    The Silver3 klukkustundum síðan

    Be careful about the lootboxes Only pay to win lootboxes should be banned

  • ShadowZero27
    ShadowZero273 klukkustundum síðan

    everything is an ad you are always being sold to all people should know this

  • triadwarfare
    triadwarfare3 klukkustundum síðan

    The only way to get everyone to disclose their sponsor is when China requires it... for better or for worse. Because every company listens to China.

  • ZaraBee28
    ZaraBee285 klukkustundum síðan

    Ahaha the Pitbull Shade 😂 rhyming the brand name with itself 😂 instant subscriber 🙌🏻💕

  • DangoDroping
    DangoDroping5 klukkustundum síðan

    Are ads manually placed? because an ad played at this spot 12:29 .

  • The Debate Show with Not Brian Stelter
    The Debate Show with Not Brian Stelter5 klukkustundum síðan

    Good question.

  • derpestarzt
    derpestarzt6 klukkustundum síðan

    Imagine if the crocks at the WHO would have to tell you they're literally sponsored by pharmaceutical interests.

  • Ravi
    Ravi6 klukkustundum síðan

    Maybe there needs to be some consideration for platforms that mix commercial and personal channels/content. It's not just the media that impacts our expectation of inherent advertising, but the platform it's delivered on. It would be terrible if there were so many declarations everywhere that it infringed on the enjoyment of media, worse if it was normalised and we just stoped registering it. Tom, seemed a little less rounded than normal. Maybe it's just me.

  • G Rujan
    G Rujan6 klukkustundum síðan

    probably because they are paid to be interactive with their audience and their sponsors have different needs than sponsors on other mediums

  • G Rujan

    G Rujan

    6 klukkustundum síðan

    oh its the rules

  • Phung Ngoc Quynh
    Phung Ngoc Quynh6 klukkustundum síðan

    The uneven quilt pathogenetically rub because climb splenomegaly hover by a big cuticle. torpid, juicy decision

  • Khamzet Shogenov
    Khamzet Shogenov6 klukkustundum síðan

    Thanks! Now partially heard 3 (!!) pitbulls tracks. Actually, I successfully evaded that crap previously =(

  • James Walters
    James Walters6 klukkustundum síðan

    How much did you pay the thousands of people who made the Ant and whoever Disney show you base this youtube video on? All the camera men, audio experts, editors, producers, colour graders. IT experts. Graphic designers. Project managers. Hardware suppliers. How much did you pay them to make money for this video? Did you pay those people for the vision you used in the ISsofts video? I doubt you did. So you want to put all the people involved in these huge creative family television events out of work? All because you have to say "This video proudly brought to you by........". In television we have been putting your 10s billboard idea about who paid some money towards what are watching before and after a show for decades. It's how commercial television works and continues to employ the passionate experts it does. You are getting free money from our work mate.

  • Michael Skelton
    Michael Skelton6 klukkustundum síðan

    I've got a request.... Why don't alcoholic beverages require information about the ingredients they contain?

  • xenodorian
    xenodorian6 klukkustundum síðan

    "mouth operated fog machine" is the greatest description of a vape pen I have ever heard

  • Melanie A
    Melanie A7 klukkustundum síðan

    Everyone should. End video.

  • Sir_ Deadlock
    Sir_ Deadlock7 klukkustundum síðan

    "Is this an advert" An advert immediately plays. Me: "Yes."

  • Sad cat
    Sad cat7 klukkustundum síðan

    Land of the free (Except when it isn't)

  • ron1n1 Travis
    ron1n1 Travis7 klukkustundum síðan

    Tom: whose makeup are you advertising for the second portion of the video? The makeup you are wearing while sitting on the bed looks terrible in the camera.

  • Victor E. Caplon
    Victor E. Caplon7 klukkustundum síðan

    This needs to go viral !

  • Theo Witte
    Theo Witte7 klukkustundum síðan

    In Germany TV has to tell you if it's an ad.

  • ESO
    ESO8 klukkustundum síðan

    I was full expecting raid shadow legends.

  • NightOwl Games
    NightOwl Games8 klukkustundum síðan

    i acciedently walked past a god damn radio in fallout 4, youtube kicking my head in over it :( its horsesh** this

  • Cole
    Cole8 klukkustundum síðan

    I should move from Titanfall stuff to video essays, is that a weird change?

  • Salvation73
    Salvation739 klukkustundum síðan

    You're actually wrong about movies and T.V. Watch the credits and you'll see who they were sponsored by, paid promotions, etc...

  • Vanilla How
    Vanilla How9 klukkustundum síðan


  • Michael Skelton
    Michael Skelton9 klukkustundum síðan

    I find it quite strange because even on programs like Britians got talent they remove drinks bottle labels or cover them up and then in America's got talent they drink out of absolutely massive Dunkin donuts cups.

  • anythingorz
    anythingorz9 klukkustundum síðan

    In my country influencers pays nil in tax, and more frustratingly, they're entitled to government assistance and fundings... And yet they complained like a beggar while making thousands of dollars a month

  • Ai rb
    Ai rb9 klukkustundum síðan

    For you guys that looking for it : 11:40 Your welcome

    I HAVE THE DOCUMENTS10 klukkustundum síðan

    "One reason I was able to become a youtuber was my pro consumer advocacy. Raid shadow legends is in diametric opposition to pro consumer value. Im sick of them offering me money with the clear expectation that I will regurgitate this disgustingly awful sales pitch which is full of lies btw, for a game that will trick my own audience into spending money " Upper Echelon Gaming talking about raid shadow legends

  • ColonelSandersLite
    ColonelSandersLite10 klukkustundum síðan

    That jacket and hoodie in part 5 sure seemed to be keeping you warm and dry. I wonder if that was a product placement?

  • Yu TTB
    Yu TTB10 klukkustundum síðan

    The grumpy chauffeur independently fire because ox philly hang past a superb sheet. homeless, needless trousers

  • Naxzgul23
    Naxzgul2311 klukkustundum síðan

    What a long diatribe just for an anti-vaping ad.

  • meshuggah life
    meshuggah life11 klukkustundum síðan

    Hell, I could care less about movie's or TV advertising. POLITICIANS on the other hand. They should be forced to wear jump suits like Nascar driver's.

  • Mad Jeeper NH
    Mad Jeeper NH11 klukkustundum síðan

    Could you imagine how the presidential election would look if transparency of finances came in to play??

  • Linda George
    Linda George11 klukkustundum síðan

    What I hate is paying for ISsofts premium and then having to fast forward through hidden ads in the video. I'm being ripped off.

  • Trinka B
    Trinka B11 klukkustundum síðan

    Hmmmm...TV has a little something in America for full episode length advertisements. Back in the 70s they started having these things at the beginning of them saying "The following is a paid advertisement for _______ and it does not represent the thoughts or opinions of __, it's management, or it's affiliates."

  • Thumper 1968
    Thumper 196811 klukkustundum síðan

    Yes liberty mutual and modern millionaires is an advert lmao!

  • Blackfeathers
    Blackfeathers11 klukkustundum síðan

    Its time to play Is this an advert??? *Advert starts playing* Oh...

  • Joe smith
    Joe smith11 klukkustundum síðan

    Lima beans and ice cream.

  • Walrus Destruction
    Walrus Destruction11 klukkustundum síðan

    Yo this video gave me the blood rushin to me pp. I really like.

  • Levi
    Levi11 klukkustundum síðan

    You earned a subscriber and viewer my friend.

  • phenomenalwoman6111
    phenomenalwoman611111 klukkustundum síðan

    trump did 6,7,& 8 on that list & got off free.. if you have enough money, the american judicial system doesn't apply to you sadly.

  • Justin White
    Justin White12 klukkustundum síðan

    Damnit. I fell asleep watching something else and came here on autopay. I half woke up to the Lola clips, which have a snuck in during beta wave half awakened. I'm gonna have that 'coca-cola' /'cherry cola' soundbite in my head for a week now (and I'm not sure I've ever heard that song before or know the rest of it)

  • Crewmate Cat
    Crewmate Cat12 klukkustundum síðan

    Just got an ad

  • D Tibor
    D Tibor12 klukkustundum síðan

    Many influencers promote shady products in shady ways, so this is a good thing.

  • Hillary Coffman
    Hillary Coffman12 klukkustundum síðan

    Was watching Doctor Strange on Disney+ today shortly after watching this video and noticed they declared product placement along with the rating. Thought that was interesting in light of this video.

  • AGamingChannel
    AGamingChannel12 klukkustundum síðan

    Community making subway a major plot point of multiple episodes and the finale to a season is brilliant product placement but it always confused me how they could do something like that without having something clear mention that it was sponsored. I guess now I know.

  • HappyQuails
    HappyQuails12 klukkustundum síðan

    Because YT is selling ads and not declaring them created a potential accountability issue involving payment of taxes

  • Kedar Kashyap
    Kedar Kashyap13 klukkustundum síðan

    This was so well written I half expected the video to end with “This is Tom Scott, So-And-So News Station”

  • Paul S
    Paul S13 klukkustundum síðan

    After watching this, I want to visit some big white cliffs. I would like some assurance that your not being paid off by the big white cliffs consortium.

  • Blake Gaulzetti
    Blake Gaulzetti13 klukkustundum síðan

    I guess the largest jump in people looking up Disney was from the release of Disney plus according to google trends, there was a small increase for the event from the show when they went to disney.

  • Kevine Araujo
    Kevine Araujo13 klukkustundum síðan

    Yaou have search to one of the songs in this video?

  • Phillip Turner
    Phillip Turner13 klukkustundum síðan

    The parsimonious jam separately type because farm globally record underneath a elegant claus. present, momentous spleen

  • Paul S
    Paul S13 klukkustundum síðan

    British people are tight

  • Scott Bailey
    Scott Bailey13 klukkustundum síðan

    Tom could guide me to pull my own tooth and i would follow those directions...

  • Scott Bailey
    Scott Bailey13 klukkustundum síðan

    wait wait wait hold up, tom react?! is what would be a reasonable response, but not here on youtube...

  • Alex Bailey
    Alex Bailey13 klukkustundum síðan

    Epsteen didn't kill himself

  • Chymmoro
    Chymmoro13 klukkustundum síðan

    My only guess is that it is a lot easier to feel more personal with an influencer because more often than not they are just a random person doing what they enjoy being broadcasted to thousands or millions of people. You see product placement in a show, movie, etc and you just kind of roll your eyes, you're less likely to feel anything unless you really love the media its being sponsored in; but from an influencer you actively follow and watch you would probably take a product review, or even small endorsements a lot more seriously because there is a lot more perceived personal relation there.

  • Mrlaged
    Mrlaged13 klukkustundum síðan

    Game jurnos hate this video.

  • joda
    joda14 klukkustundum síðan

    I really appreciate Tom's straightforward style of making videos--currently binge-watching everything

  • Ima Secret
    Ima Secret14 klukkustundum síðan

    Viewer Beware. I would guess print and radio have even more varied regulations . Would you then be in favor of an all-encompassing regulation over all types of media in order to establish an illusion of transparency? Or … maybe we can just assume all media is trying to influence us (even my post is trying to influence your opinion) whether a piece of media influences you to build a chair or dance or buy that cool new thing , how you react to ads in media is under your control , no government intervention needed. Now I am going to drink a nice refreshing Slurm , now even Slurmier .

  • Wolf
    Wolf14 klukkustundum síðan

    This should be done for propaganda. If a tv show or movie is trying to influence your thinking it should made clear who and what is behind it. That would be lovely.

  • Desperadox
    Desperadox14 klukkustundum síðan

    The parades and the singing make me NOT wanting to go to Disneyland.

  • Yep.
    Yep.14 klukkustundum síðan

    Just saying.. TomReacts should be a thing and I’d definitely watch it 😂

  • Marcelo B.
    Marcelo B.14 klukkustundum síðan

    13:46 well it wasn't funny

  • Nick White
    Nick White15 klukkustundum síðan

    Politicians and doctors should also have to disclose this also.

  • M C!
    M C!15 klukkustundum síðan

    add blockers are wonderful!

  • Meraki Iris
    Meraki Iris15 klukkustundum síðan

    9:26 oh my god is that a punch at raycons lmao finally someone said it

  • TRUST The Molf
    TRUST The Molf15 klukkustundum síðan

    funny enough, when Tom said 'lets play is this an advert' an ad started.

  • Patrick Viertel
    Patrick Viertel16 klukkustundum síðan

    "Is this and advert?" Ad plays. I like your humor.

  • Two Two Twane
    Two Two Twane16 klukkustundum síðan

    Tom scott calling out reaction channels 👀

  • William Dargin
    William Dargin16 klukkustundum síðan

    Simple solution, you get punished for advertising a non-youtube ad.